Biomedical Publishing on the Internet
Copyright © 2002
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Class
Schedule
N.B.
I have indicated tentative venues for discussion in square brackets,
however, this schedule may change as we progress through the course.
Date
Sept.
4 Introduction to the course and Internet Fundamentals
(Discussion of Internet basics, definitions)
[Onsite
meeting at USP computer lab with Internet access]
Sept.
11 Electronic Publishing Forums and Writing Styles (Websites,
e-newsletter, e-books, multimedia CDs, chat rooms, instant messaging, and
e-mail)
Reading for the week: Module 1
[Electronic
discussion]
Sept.
18 Copyright Issues Part 1 (What is copyright, derivative
works, fair use, and multimedia republication)
Reading for the week:
Module 2
Assignment: sample e-newsletter
[Electronic
discussion]
Sept.
25 Copyright Issues Part 2 (caching, linking, framing,
copyright infringement, liability, and the Digital Millennium Copyright Act)
Reading for the week:
Module 3
[Electronic
discussion and submission of sample e-newsletter due]
Oct.
2 Trademark
Issues (Introduction to trademarks and service marks, domain names,
infringement, dilution, and trade dress protection)
Reading for the week:
Module 4
Assignment: Copyright Registration
[Electronic discussion]
Oct.
9 Biomedical
Information Privacy (Discussion of encryption, privacy policies, and HIPAA)
Reading for the week:
Module 5
[website or research project proposal due
[Onsite
Meeting at USP and submission of Copyright Registration]
Oct.
16 Regulation
of Biomedical Publishing Part 1 (Introduction to FDA, FTC regulations –
misbranding, false advertising, and financial disclosure)
Reading for the week:
Module 6
[Electronic
discussion]
Oct.
23 Regulation
of Biomedical Publishing Part 2 (FDA Pre-approval and Off-label promotion regulatory issues)
Reading for the week: Module 7
[Electronic
discussion]
Oct.
30 Regulation
of Biomedical Publishing Part 3 (FDA regulation of CME, journal reprints, comparative
ads, director to consumer, over-the-counter, investigational and prescription
product promotion)
Reading
for the week: Module 8
Assignment: Analysis of online advertising samples
[Electronic
discussion]
Nov.
6 Regulatory
Issues Impacting E-mail (SPAM), Online Press
Releases, and Pharmaceutical
E-detailing
[Onsite
Meeting at USP and submission of online ad analysis]
Nov. 13 Peer Review Process and Electronic Citation Formats
Reading
for the week: Module 10
[Electronic
discussion]
Nov.
20 Publishing Online Databases and Search Engine Optimization
Reading
for the week: Module 11
[Electronic
discussion]
Nov. 27 No class due to Thanksgiving Holiday
Dec. 4
Oral
presentations, peer evaluations; and discussion
[Onsite meeting at USP]
Dec. 11 Course review and evaluation
[Electronic
discussion and
website or research project due]